The Channel Partner Alliance Supply Side Supporters
Ready to support and recruit the stronger channel partners?
The Channel Partner Alliance was exclusively developed for VARs, MSPs, ITSPs, MSSPs and ISVs to build a bigger, better, stronger and smarter business – through better business practices.
When partners run on best practices, they sell more, grow faster, make more money and remain successful longer! These types of partners are critical for sales predictability and sustainability!
Vendors and Distributors can become a “CPA Supply-Side Partner” to help their channel partners improve their businesses and grow sales.
Simply offer MDF to support your partners to subsidize their memberships fees.
Partners also get special opportunities to reach, educate and recruit the other members.
You may also offer CPA members a special group discount but it is not a requirement (FYI 100% of any discounts are always passed on to CPA members).
Provide MDF to subsidize your partners’ membership fees proportionately, based on their actual sales. ROI is easy to measure. Simply monitor the sales growth of your CPA member partners.
Contact us to learn more!