The Channel Partner Alliance
Members of The Channel Partner Alliance get the support necessary to constantly improve their business skills through “Mastermind” Peer-Groups. The on-going exchange of ideas and support of the coaches and peers are the key drivers of success.
The #1 mission is to help all members to build the best business practices that will future-proof their companies and accelerate success. We leverage the Marketing Development Funds of vendors and distributors to subsidize the membership fees of the members. Members also get special benefits like deeper discounts on a wide variety of products, tools and services that will impact their businesses every day.
The Channel Partner Alliance was exclusively built for VARs, MSPs, ITSPs, MSSPs and ISVs in the IT Channel. We are constantly adding more benefits to members!
Most would agree that running any company on best business practices is a good thing. The most successful channel partners already know that the only way to maximize profitability and future-proof their business is to run on best practices. Every day, these successful channel partners are constantly working on improving. We also know that best practices never remain best forever. As the customer buying journey changes, it is necessary for businesses to adapt the way they operate to meet those needs. The Channel Partner Alliance is always adjusting its content and methods to help its members stay on the leading edge.
If you are not sure about your current business practices, then simply start by taking the free online Best Business Practice Assessment. Exclusively developed for VARs, MSPs. MSSPs and ITSPs.
Improving your business practices and skills is not a secret. Anyone could search for the answers, read business books, listen to experts or hire a professional coach or consultant. The Internet is full of advice and content. If you have the time, energy and patience to sort and work through the information, you could find everything you need to build best business practices.
Is there a better way?
Yes, join a Mastermind Peer-Group. Why? When you collaborate with a small group of like-minded peers in a well-structured “Mastermind” format that is supported by professional coaching, you will automatically improve your business practices better, easier and faster. You will realize that you are not alone and the experience will be a lot more enjoyable.
Browse this website and videos to explore why and how our Channel Mastermind peer-groups could be the best way!
Nothing worthwhile doing is ever really free! You will need to invest money, time and energy to benefit from this program. Browse the various membership levels and fees based on the amount of time that you can commit to working ON your business.
Although the membership fee is affordable, there is an easy way for you to subsidize partial or all of your cost. This is where the Channel Partner Alliance comes in!
It’s simple and requires zero effort from you…When you become a member of the Channel Partner Alliance, we make the case, claim and collect Marketing Development Funds (MDF) from vendors and distributors on your behalf. We believe that using MDF to help partners to improve their business practices and skills (including marketing) is the best use of the funds because it ultimately helps their partners to better sell more products from or vendors and distributors.
Of course there is no way of knowing in advance how much we could collect on behalf of any partner so we will take the first step by taking 100% of the risk. It does not cost you ANYTHING to become a Channel Partner Alliance member!
Out of the gate you get access to several benefits as outlined in the Standard Membership package. This will get you a good taste of the program and reap tangible benefits for the first year. As we monitor how much MDF we can actually collect for you, you will automatically get free upgrades to higher levels of memberships and receive even more benefits.
You do NOT have to be a CPA member in order to access the Channel Mastermind Program. You can choose to pay your fees for any Channel Mastermind Program and opt-out from being a CPA member. In this case, we will not seek any MDF funds on your behalf and the additional CPA benefits will not be accessible to you.
Channel Partner Alliance Benefits can be broken down into four areas:
- The Channel Mastermind Peer-Group Program
- The Vendors’ and Distributors’ special CPA member incentives and discounts
- Free access to an e-procurement tool to check their prices and availability (in real-time) as well as place online orders to most major distributors from ONE dashboard! Something like the “travago” of the IT supply chain.
- Free access to powerful resources to help you find the right third-party tools to run your business. There are about 30 moving parts to any successful channel partner’s business and we have a tool for that! Start by telling us what you need or let us help you figure that out! Our recommendations are FREE!
Channel Partner Alliance membership benefits will always continue to build…As we partner with more vendors, distributors and related suppliers, members will immediately benefit from no-effort MDF claims, more funding and possibly better pricing.
Remember that the Channel Partner Alliance group is 100% about helping its members to improve ALL of their best business practices. As you improve, you will see the big sustainable and predictable benefits like more sales, more profits and more efficiency. This eventually leads to having more time to do whatever you want to do! Best practices do matter!
Experience it before you buy!
Words, websites and videos can only do so much to help you understand the true value of this program. The only way to really know if this is right for you is to experience it first-hand. For that hands-on experience, you can simply attend one of our events. Alternatively, you can book a one-on-one talk with a consultant.
As you dig deeper into this channel community, you will discover lots of unique opportunities and pleasant surprises that put smiles on faces. We believe it is the best community to join and we welcome you to come see why.
For Vendors and Distributors
You can become a “CPA Supply Partner” to Channel Partner Alliance to help your channel partners to improve their businesses and grow sales. All you have to do is agree to support your partners who are also CPA members with your MDF funds to help them pay for their fees. That’s it! If you wish to offer CPA members a special group discount pricing, then they will appreciate that too, but it is not a requirement (FYI 100% of any discounts are always passed on to CPA members). The goal is simply to help your partners leverage some MDF to subsidize their membership fees proportionately, based on their sales. Sign up then sit back as you monitor the sales growth of your CPA member partners, year over year! Join the Vendors who have already sponsored complete mastermind groups for their partners to measure the actual ROI. Compare the group’s performance as they go through the program with other partners to easily measure the impact on your sales. Contact us to learn more!