The Channel Partner Alliance Supporters
Ready to recruit the best channel champions while helping your current partners to become champions?
All vendors and distributors would agree that working with partners who run their companies on best business practices is a good thing. Certainly, vendors prefer to recruit partners that already operate on best practices. It’s obvious that when partners run on best practices, they sell more, grow faster, make more money and remain successful longer! These types of partners are critical for sales predictability and sustainability!
The best channel champions already know that the only way to continue is to run on best practices. These successful channel partners are constantly working on improving their game. Even the best practices never remain best forever! As the customer buying journey changes, it is necessary for businesses to adapt the way they operate. That’s how you stay a champion!
Members of The Channel Partner Alliance is all about building the best channel champions! Members get the right support necessary to constantly improve their business skills through “Mastermind” Peer-Groups. The on-going exchange of ideas and practical support of the coaches as well as peers are the key drivers of success.
The Channel Partner Alliance was exclusively developed for VARs, MSPs, ITSPs, MSSPs and ISVs to build a bigger, better, stronger and smarter business. We are constantly adding more benefits to help members move the needle up!
Two ways for channel partners to get this support:
- They can join the Channel Partner Alliance to authorize us to negotiate and claim MDF on their behalf to subsidize their fees. These members pay zero fees, if they accumulate enough MDF funds.
- They can join a Mastermind Peer-Group and pay for the membership fees directly. They can then make their individual claims for MDF funds directly to vendors and distributors to reimburse their costs.
With a Channel Partner Alliance membership, the member immediately gets access to several benefits as outlined in the Standard Membership package. This will get the member a good taste of the program and reap tangible benefits for the first year. As we monitor how much MDF we can actually collect for the member, they will automatically get free upgrades to higher levels of memberships to receive even more benefits.
Vendors and Distributors Channel Partner Alliance “Supporters”
Vendors and Distributors can become a “CPA Supply Partner” to the Channel Partner Alliance to help their channel partners to improve their businesses and grow sales. All you have to do is agree to support your partners who are also CPA members with your MDF funds to help them pay for their fees. That’s it!
CPA Partners also get special access to reach and educate the members about their solutions.
If you wish to offer CPA members a special group discount pricing, then they will appreciate that too, but it is not a requirement (FYI 100% of any discounts are always passed on to CPA members).
The goal is simply to help your partners leverage some MDF to subsidize their membership fees proportionately, based on their sales. Sign up then sit back as you monitor the sales growth of your CPA member partners, year over year!
Join the Vendors who have already sponsored complete mastermind groups for their partners to measure the actual ROI. Compare the group’s performance as they go through the program with other partners to easily measure the impact on your sales. Request a complete CPA Supporter Prospectus to review everything or Contact us to learn more!
About Marketing Development Funds (MDF): Somewhere over the past decades, much of the MDF funds have been misused. Much has become a cash-grab by some to use as profits or kick-backs. MDF should not be pooled or diverted to only a few companies. MDF is not for padding margins or funding a SPIFF or REBATE program. Rather it is a fund that should be used for actual business development. As an industry, we need to rethink this misuse of MDF and leverage MDF to truly support channel partners. They deserve to receive their fair share of MDF to help them to future-proof their business and sell more. With the Channel Partner Alliance, we are doing MDF right: MDF is directed proportionally to each member to subsidize their costs to get the support, training and tools necessary to grow business successfully. Period. With this proper use of MDF, we empower channel partners!